VNU

Lead Calculator

This lead calculation tool can be used to determine your exhibition goals and stand size. The tool can only give you an indication and no rights can be derrived from it.

The Lead Calculator is based on results made in the past and cannot guarantee the same results for the future.

What this exhibition can offer you:


  • Option 1
  • Option 2

Use the slider to indicate how many leads you wish to achieve: (leads are follow up appointments with business contacts you met at the exhibition)

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Factors which determine whether you achieve your objective and which you have an effect on:

  • Succes factor 1 Receive 1 to 2 of your own business contacts per square metre of stand surface area. (See also the number of invitation cards to be distributed.)
  • Succes factor 2 Set up an attraction at your stand.
  • Succes factor 3 Present innovations.
  • Succes factor 4 Make sure you have supporting advertisement and promotion.
  • Succes factor 5 Distribute press information.
  • Succes factor 6 Be dynamic.
  • Succes factor 7 Read the Tips brochure.
More tips

(The above mentioned data are based on 3 serious talks at stand per hour and include breaks, etc.)
If you send out/mail your invitations at a later date you will have to send more in order to get the same number of business contacts to visit your stand, which is a condition for achieving your objective.
  • Tip 1 A personal invitation creates a much better response.
  • Tip 2 If you make an appointment (location/time) with someone for the exhibition, there will be a 90% chance that this person will actually visit you at the exhibition.
(Main out-of- pocket costs, namely costs per square metre and stand)

You already know how many square metres you wish to have and you want to see how many leads this can result in?
Use the slider to indicate your stand size.

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Active exhibitor Average exhibitor Passive exhibitor
Number of contacts per m² stand
Number of staff members (based on 3 talks per hour)
Number of invitation cards sent
Invitation cards sent on time
Personal invitation
Stand attraction
Innovations
Advertising/promotion
Press Information
Marketing
Risk profile

Results you may expect pursuant to your approach

  Active exhibitor Average exhibitor Passive exhibitor
Total number of stand contacts
Total number of follow up appointments
Cost per follow up appointment
(Main out- of-pocket costs, namely costs per square metre and stand construction)